LOCAL SEO - FRAME 001Your Google listing is doing more selling than your homepage.
Most local searches never make it past the map pack. A finished, verified, correctly categorised Google Business Profile is worth more than another homepage redesign.
Built into every Booking-Ready Launch, not treated as an afterthought.
Four things, done properly instead of left on default settings.
Claim & verify
Confirm the listing is claimed, verified, and set to the correct business category - the single most common thing local listings get wrong.
Fix NAP consistency
Name, address, and phone number matched exactly across your website, Google listing, and any other directories you're on. Mismatches quietly hurt ranking.
Load it with real photos
Google's own guidance is to add real, recent photos of your business - they help people decide before they visit, and this is where the photography work does double duty.
Build a review habit
An NFC tap-to-review card makes it a five-second, no-typing job for any customer to leave an honest review.

